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The Joe Rogan Experience #876

The Night Urban Ice Botanicals' Website Crashed

November 21, 2016 — When Chris Bell brought Urban Ice kratom capsules to JRE and millions of listeners responded at once

What Actually Happened on JRE #876

The moment that changed everything for Urban Ice Botanicals

On November 21, 2016, filmmaker Chris Bell sat down with Joe Rogan on The Joe Rogan Experience — Episode #876. The subject was kratom. Bell brought Urban Ice kratom capsules. Joe tried them on-air. Within hours, the Urban Ice Botanicals website crashed under the weight of incoming orders. That moment is documented in kratom community forums from the same day.

Chris Bell — director of Bigger, Stronger, Faster* and the documentary A Leaf of Faith — had been working closely with Urban Ice founder Kelly Dunn to bring kratom into mainstream awareness. Kelly funded the initial kratom research at the University of Florida as part of that effort.

When Bell appeared on JRE #876, he brought the Urban Ice product and walked Joe through kratom's effects, alkaloid profile, and potential for opioid withdrawal support. Joe Rogan, who typically took 1.5 grams, tried a larger serving that evening. The experience was powerful enough to make an impression — and the podcast audience, at the time already millions of listeners, responded immediately.

Chris Bell brought Urban Ice kratom capsules to JRE #876. Joe tried them on-air. Within hours, the Urban Ice Botanicals website crashed under the weight of incoming orders.

Watch the Moment

Joe Rogan tries Urban Ice kratom on The Joe Rogan Experience

JRE Episode #876 — Chris Bell discusses kratom with Joe Rogan (starts at 0:49)

What Joe Rogan Has Said About Kratom Since

Continued discussion across multiple JRE episodes

Joe Rogan has continued to discuss kratom across multiple JRE episodes. Third-party kratom publication Top Tree Herbs has documented that in the instances Joe Rogan has publicly disclosed which brand of kratom he consumes, he reports consuming Urban Ice Botanicals kratom capsules.

This is not a sponsored relationship. It reflects the brand's position as the company with the deepest roots in America's kratom advocacy movement.

Disclaimer: Joe Rogan has not publicly endorsed or instructed others to use kratom or Urban Ice Botanicals products. Any references to his use are based on third-party reporting and on-air commentary only. Kratom is not FDA-approved to diagnose, treat, cure, or prevent any condition. Please consult a healthcare professional before use.

Why This Matters — The Brand Behind the Moment

Urban Ice Botanicals was not just the kratom brand Joe Rogan tried

Co-Founded the AKA

Built by the man who co-founded the American Kratom Association, the leading consumer advocacy organization protecting kratom access nationwide.

Produced A Leaf of Faith

The documentary credited with helping keep kratom legal in the United States — directed by Chris Bell with Kelly Dunn as executive producer.

Funded UF Research

Funded the initial University of Florida research by Dr. Chris McCurdy that became a $3.5M federal study on kratom's potential for opioid treatment.

Shop the Kratom That Started It All

When you buy Urban Ice Botanicals kratom today, you're buying from the company that has done more to protect your access to kratom than any other. Lab-tested, AKA cGMP compliant.

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